Situation
Woodpecker Flooring had a non-transactional website that only served as a digital catalogue. They wanted to establish an ecommerce presence and, in particular, allow customers to order flooring samples online — something their existing site couldn’t support.

Task
Our team was tasked with building a new website that enabled online sample ordering, supported a customised ecommerce workflow, and provided tools to guide customers through the buying process.

Action

• Built the website on WordPress and WooCommerce, customised extensively for Woodpecker’s needs.

• Developed a bespoke sample ordering workflow tailored to their operational processes.

• Implemented a custom checkout experience, designed for simplicity and ease of use.

• Built a pack count calculator that let customers input room dimensions to calculate the number of flooring packs required.

Result

• Delivered a fully transactional ecommerce website, enabling Woodpecker to take online sample orders for the first time.

• Allowed customers to order samples and calculate quantities independently, reducing reliance on customer service.

• Strengthened Woodpecker’s online presence and created a platform that supported their wider sales and marketing funnel.

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