Situation
Woodpecker Flooring needed a bespoke trade website to support their network of trade customers. Their existing platforms didn’t provide the functionality required to showcase trade products, manage sample orders, or give stockists adequate visibility.

Task
Our team was tasked with building a custom platform that not only displayed trade products and enabled sample ordering but also provided advanced tools for both customers and administrators, including a stockist locator, a content management system with flexible layouts, and a technical blog.

Action

• Built the site using Laravel, developing a fully bespoke solution tailored to trade requirements.

• Implemented a sample ordering workflow within the checkout process, allowing trade customers to request product samples.

• Created a store locator that displayed the 10 nearest stockists, with custom logic to prioritise higher-tier stockists above regular ones.

• Developed a drag-and-drop page builder to allow administrators to design complex, flexible page layouts without technical input.

• Added a blog system for technical guides, complete with tag-based filtering for easier navigation.

• Built a menu tree structure builder to give administrators full control over navigation.

Result

• Delivered a bespoke trade platform that enabled Woodpecker Flooring to better serve their trade customers.

• Provided customers with self-service tools (sample ordering and stockist locator) that improved accessibility and user experience.

• Empowered administrators with powerful content management features, reducing reliance on developers for day-to-day updates.

• Created a platform that positioned Woodpecker as a modern, professional brand in the trade space.

---