Situation

WIT Fitness, a major fitness brand, required the build of a highly engaging and performant e-commerce website based on handed-over Figma designs. The core challenge was translating a bespoke, high-end visual identity onto the Shopify platform while maintaining compatibility and leveraging its conversion-focused ecosystem.

Task

Our team was tasked with building a responsive, high-converting e-commerce website on Shopify. This involved basing the build on the Dawn theme for stability, creating a completely custom front-end interface, integrating multiple apps for enhanced functionality, and developing custom features like a detailed member accounts area and a recommendation engine.

Action

• Built the e-commerce site on Shopify, utilizing the Dawn base theme to ensure long-term stability and compatibility with core Shopify functionality, while implementing a fully bespoke interface from Figma designs.
• Integrated key third-party Shopify apps to deliver enhanced functionality, including solutions for splitting product variants across pages and facilitating the sale of event tickets for launch parties.
• Developed a fully customized accounts system in the backend to create a robust member area, logically segmenting user data into dedicated sections for events, orders, and account information.
• Engineered a custom recommendations engine within the pop-out cart, utilizing Shopify’s complimentary products system alongside custom logic to boost Average Order Value (AOV) via strategic up-selling.
• Ensured the site was responsive, performant, and adhered precisely to the provided design specifications across all devices.

Result

Delivered a high-converting, performance-focused e-commerce platform for a major brand, successfully translating a complex, bespoke design onto a stable Shopify foundation. The custom member area enhanced user experience and loyalty, while the integrated, custom-coded recommendations engine directly contributed to increased AOV and a streamlined shopping journey.

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